Perhaps you’ve tried direct mail in the past as a strategy for acquiring new leads and generating more sales. If your campaigns have produced mediocre or disappointing results, you might have decided that direct mail isn’t worth the time and expense.
Logistics may be the single most time consuming part of running a business, in large part because almost all of business boils down to logistics. How many employees do you need on hand on any given day? When do you place a new order and for how many units of which items? Which vendors will
While advocates of all things digital might proclaim the death of direct mail as a viable marketing method, they would be wrong. Although consumers view all marketing with a more jaundiced eye, physical mail still commands a psychological hold on people. They sort their mail and that means a well fashioned piece of direct mail
Benefits of Hand Addressing Think about the last time you received a letter in a hand-addressed envelope. Did you take notice? More importantly, did you open it to find out what was inside? If you’re like most people, you probably answered, Yes. As noted in Direct Mail that Delivers, hand addressing can dramatically boost open